TennisLovers.com, and its advertisers and affiliates are deeply committed to
protecting the privacy of Internet users. Below is information outlining our
continued support for the responsible management of consumer information.
Consumer Information
Data Collection
Participation in Industry-side Privacy Initiatives
Consumer Information
During the process of delivering an ad or product to you, TennisLovers.com
does not collect any personally identifiable information about you such as name,
address, phone number, or e-mail address. However, TennisLovers.com does obtain
some types of non-personally identifiable information such as the Internet
Service Provider you use to connect to the Internet, your browser type, or the
type of computer operating system you use (Macintosh or Windows, for example).
The information collected by TennisLovers.com is used for the purpose of
targeting ads and measuring ad effectiveness on behalf of our advertisers.
In some cases, you may voluntarily provide personal information in response
to a specific ad or product (this ad may ask you to fill out a survey or provide
your zip code). If this does occur, TennisLovers.com may collect this
information on behalf of an advertiser. This information is used by an
advertiser to respond to your request. In addition, TennisLovers.com may combine
this information with other users' information and review it in an aggregate
form to understand the type of individuals who view a specific type of ad or
visit a particular kind of website.
Data Collection
TennisLovers.com, as well as most sites on the Internet, uses
"cookies" to enhance your experience on the web. TennisLovers.com
cannot use these cookies to personally identify you in any way. What are cookies
and why do we use them? A cookie is a unique number that is provided to you the
first time TennisLovers.com serves you an ad. This unique number, which is
stored in a cookie file on your computer, helps TennisLovers.com target ads to
you. This cookie can help TennisLovers.com ensure that we don't serve you the
same ad multiple times, and help our advertisers understand what you like and
don't like about their offerings so that they can cater better to your needs the
next time you are interested in their products or services. While we believe
that cookies enhance your Internet experience by limiting the number of times
you see the same ad and delivering more relevant content to you, they are not
required for TennisLovers.com to deliver you an ad.
If you do not want the benefit of cookies, there is a simple procedure to
manually delete your cookies. Please consult your web browser's Help
documentation for more information.
Participation in Industry-side Privacy Initiatives
TennisLovers.com is involved with several recognized trade associations and
privacy groups that are both actively shaping privacy policies and support
consumer privacy. Among these is the Network Advertising Initiative (NAI), a
group of third party ad networks dedicated to increasing consumer confidence in
online advertising and the growth of the Internet economy. NAI is committed to
providing users with a clear explanation of what data is being collected, how it
is being used and why this is beneficial to a consumer's online experience.
Additional information on NAI is available at www.networkadvertising.org.
On November 8, 1999 TennisLovers.com participated in a joint Federal Trade
Commission and Department of Commerce workshop in Washington, D.C. Lyn Chitow
Oakes, COO of TennisLovers.com, testified at this workshop along with several
other NAI members. They described for government officials and privacy advocates
NAI’s efforts to develop a framework for self-regulation, and expanded upon
NAI's principles of notice and choice. The group also used the forum to educate
participants on the benefits of targeted advertising. Government officials
listened to the group’s testimony, and we believe that it was well received.
We are also actively participating in the Direct Marketing Association's
efforts to establish industry guidelines that safeguard the right to privacy,
and are members of the Ad Club of New York, the New York New Media Association,
the Interactive Advertising Bureau.
If you have any additional questions about TennisLovers.com's
dedication to consumer privacy, please contact us at privacy@tennislovers.com
TennisLovers.com works with a third party that serves ads to this site. To find out more about how Flycast manages the privacy of information in conjunction with serving ads on this site, please go to
http://www.flycast.com/about_us/about-privacy.html
